TESCO – THE RISKY STEP OF ENTERING THE US MARKET

This article is about UK supermarket giant Tesco. The most important news in it is about its risky step of entering the US market. Firstly, the company’s chief executive Terry Leahy said that they’ve researched the market for many years. Secondly, we get information for Tesco like it is the dominant supermarket in the UK. After that I read that the company has a presence in 12 countries outside the UK, mainly in Asia and central Europe. Finally, I saw information for the percentage of global GDP and also that it will be quite risky to enter the US market.

• Why is Tesco the dominant supermarket in the UK?

• Is it a too risky for Tesco to set up stores in the US?